Culture & Design
Facebook to Label Climate Change Posts Like Covid, Vote Content
- Links will direct users to Facebook’s climate-science hub
- Social network has been used to spread climate misinformation
Mark Zuckerberg
Photographer: Steven Senne/APThis article is for subscribers only.
Facebook Inc. will begin labeling some user posts that mention climate change in the same way it has annotated posts discussing elections and Covid-19, a sign the social network is taking climate-related misinformation more seriously.
The labels will direct users to Facebook’s Climate Science Information Center -- an existing hub that includes related news articles, climate change data and recommendations for Pages to follow. The new labels will be added to some posts about climate change, regardless of their accuracy, a strategy Facebook has used with other widely discussed topics as a way to fight falsehoods.