Facebook Employee Called Inflated Ad Metrics ‘Deeply Wrong’
- Company is accused in suit of misleading about audience reach
- Social network has previously said 2018 case is without merit
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Facebook Inc. internal emails made public in court reveal an employee’s concerns the company misrepresented advertisers’ estimated audience, calling the practice “deeply wrong.”
But senior executives didn’t want to fix the problem because the impact on revenue would have been “significant,” according to a filing Wednesday in San Francisco federal court.