Uber Hires Prominent Critic to Focus on Treatment of Drivers
- The “Uberland” author will advocate for drivers internally
- The company has a strained relationship with academics
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Alex Rosenblat, an author and labor researcher, wrote for years about how Uber Technologies Inc. obscures pay structures, surveils drivers and creates systems that facilitate discrimination against those workers. Now she works for Uber.
The ride-hailing company hired Rosenblat last month as head of marketplace policy, fairness and research. Her appointment, which hasn’t been previously reported, is part of an effort to reform Uber’s treatment of, and relationship with, its drivers.