Kevin Durant and Logan Paul Agree: Sports Trading Cards Are the Future

Investment group is spending $40 million for a majority stake in sports-memorabilia firm Goldin Auctions

Ken Golding holding approximately $8 million worth of sports cards, including ones of Kobe Bryant, Michael Jordan, Mickey Mantle and Jackie Robinson.

Photo courtesy of Ken Goldin

Ken Goldin has made millions selling the sports trading cards of Mike Trout, Michael Jordan and Patrick Mahomes. Now he’s lined up an even bigger score: his company.

The sports-memorabilia mogul is selling a majority stake in Goldin Auctions, an eight-year-old shop dedicated to auctioning off collectibles — and trading cards in particular — to the Chernin Group, a Los Angeles-based investment firm. Chernin leads a blockbuster group of investors, including basketball star Kevin Durant, Dallas Mavericks owner Mark Cuban, YouTube co-founder Chad Hurley, YouTube star Logan Paul and podcaster Bill Simmons.