Colombia Flower Growers Recover After Trashing Millions of Roses
- Sales crashed 25% when U.S. weddings were cancelled last year
- Consumers are now buying more flowers to brighten their homes
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Strong demand from U.S. consumers ahead of Valentine’s Day is bringing Colombia’s flower industry back from the brink of collapse.
Exports have been picking up since September, boding well for Feb. 14, the biggest day in the calendar for florists. Strong sales this weekend would set the seal on the industry’s comeback.