Hodinkee
TAG Heuer Teams With Porsche for a Wide-Ranging Partnership
The golden eras of motorsports and mechanical watches meet in a new Carrera Porsche Chronograph
Source: Hodinkee
Originally published by James Stacey on Hodinkee.
Watches have long drawn inspiration from motorsports, but the truth is that automotive partnerships seldom guarantee a spot on the sales podium. Many brands have tried – literally too many to list – and many such collaborations have either crashed and burned or simply gathered rust in display cases, outpaced by more widely relatable product. With this in mind, it's big news when a brand like TAG Heuer announces a new automotive partnership. But it's bigger still when the automotive entity in question is none other than German wünderbrand Porsche.