Fashion
Rihanna, LVMH Suspend Fenty Fashion Brand as Pandemic Weighs
- Singer’s fashion label on hold ‘pending better conditions’
- Arnault-backed fund invests in Rihanna’s lingerie brand
LVMH and Rihanna are suspending the ready-to-wear operations of Fenty, the pop singer’s brand, less than two years after its debut as the pandemic pummels demand for clothing.
“Rihanna and LVMH have jointly made the decision to put on hold the ready-to-wear activity, based in Europe, pending better conditions,” the French luxury conglomerate said in a statement Wednesday.