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Will Ferrell’s Super Bowl Ad Has Norway Taking an EV Victory Lap

GM’s videos get the attention of Solberg and climate minister
Nordic nation wants all cars sold in 2025 to be zero-emission

Will Ferrell in”No Way, Norway.”Source: General Motors

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By Lars Erik Taraldsen and Craig Trudell

February 5, 2021 at 8:00 AM UTC

This article is for subscribers only.

Boy, that escalated quickly.

A Super Bowl ad campaign featuring “Anchorman” actor Will Ferrell has shone a spotlight on Norway as the envy of the world for electric-vehicle adoption. An initial set of teasers released by General Motors Co. got the attention of Prime Minister Erna Solberg, and now the country’s climate minister is inclined to do a bit of crowing.