Pizza Chains See Potential for a Record Super Bowl Sunday
- Only 3% who’ll watch the game will go to a bar or restaurant
- Strong demand pushes U.S. pizzerias to staff up and stockpile
Coast to coast, pizza parlors just wrapped up one of their strongest years ever.
Photographer: Daniel Acker/Bloomberg
From stockpiling toppings to doubling the number of staff on the schedule, pizza restaurants across the U.S. are preparing for what could be their most lucrative Super Bowl Sunday in history.
With the pandemic still raging, 72% of Americans have no party plans, up 23 percentage points from last year, according to a survey by National Retail Federation. Only 3% who plan to watch the game will go to a bar or restaurant. That means ordering in pizzas and chicken wings will be the default dining solution for tens of millions of households, driving demand for national chains -- from Domino’s Pizza Inc. to Papa John’s International Inc. -- and local restaurants alike.