Fashion
Versace Bets Future on New Signature Pattern to Revive Brand
- Designer Donatella Versace to unveil signature design in Milan
- Parent company has sought ‘more stable base’ for label
Versace will debut a new pattern for clothes, handbags and other products next month that executives believe can singlehandedly rejuvenate the Capri Holdings Ltd.-owned label as the luxury market looks to recover from a pandemic-fueled decline.
Designer Donatella Versace has developed a “unique signature pattern” that will be unveiled at her upcoming fashion show in Milan, executives said Wednesday. When the as-yet unseen design arrives at retailers in the fall, the brand plans to pump money into a major marketing campaign around the style.