Facebook Executive Deborah Liu Named CEO of Ancestry.com

  • Liu aims to make genealogy site more social and shareable
  • The Facebook Marketplace VP was mentored by Sheryl Sandberg
Deborah LiuPhotographer: Michael Short/Bloomberg
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Ancestry.com Inc., the world’s largest consumer genealogy company, tapped former Facebook Inc. executive Deborah Liu to become its next chief executive officer, effective March 1.

Liu spent 11 years at Facebook, where she created and led Facebook Marketplace, the social media site’s classified advertisement service that has 800 million monthly users. She is also the founder of Women in Product, a nonprofit network of women in technology leadership roles. Liu held previous positions at PayPal Holdings Inc. and EBay Inc.