Gap Joins 15% Pledge as Effort to Boost Black Americans Expands
- Initiative is moving beyond initial goal tied to shelf space
- Apparel company vows to diversify its talent development
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The 15 Percent Pledge is evolving as new companies -- like Gap Inc. -- sign on.
The initiative, which began last year as an attempt to give products from Black-owned businesses 15% of shelf space at retailers, has adapted to accommodate new companies that don’t sell outside brands. Gap is now promising to start new programs and expand existing ones to develop Black talent in order to increase representation in its workforce.