Just Eat Ex-CEO Backs Food Order App in Booming Egypt Market
- David Buttress investing in Egyptian ordering service elmenus
- Firm’s revenue surged 300% in 2020 as Covid led to more orders
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The former chief executive officer of Just Eat is putting his own money into one of Egypt’s main food-delivery apps, looking to tap growth in the nation of over 100 million people where practically everything can be ordered by a phone call.
David Buttress, who led the London-based company from 2013 to 2017 before its merger with Takeaway.com, said he’s investing a “relatively significant” sum in elmenus, the Egyptian app, and joining the board. The service with more than 1.5 million monthly users in the North African country has benefited like many of its peers worldwide from a surge in food orders as Covid-19 keeps people home.