Screentime
Colin Cowherd, Sports Radio’s Biggest Star, Starts a Podcast Network
Broadcaster will own the company, and IHeartMedia will sell the advertisements.
Colin Cowherd
Photographer: Tommaso Boddi/Getty Images
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As the coronavirus pandemic ravaged the radio industry, Colin Cowherd got a call from IHeartMedia Inc. telling him good news: His show had sold out of advertisements.
Many other radio programs had lost 75% of their ads at a time with no sports and no daily commute, but his show couldn’t find enough slots for all the marketing dollars looking for an outlet.