GameStop’s Dizzying Surge Makes Japan Peer Seem a Bargain

Microsoft Corp. Xbox games and accessories inside a GameStop Corp. store in San Diego, California, U.S., on Monday, Jan. 25, 2021. California, a recent epicenter of the coronavirus pandemic, has lifted its regional stay-at-home orders as the outbreak slows across the state and hospitalizations ease.Photographer: Bing Guan/Bloomberg

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By Gearoid Reidy

January 27, 2021 at 7:35 AM UTC

Updated on

January 27, 2021 at 9:22 AM UTC

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Looking for an alternative to the highly volatile spikes and troughs of trading GameStop Corp.?

The rally in the videogame retailer is making Geo Holdings Corp., a Japanese bricks-and-mortar retailer of games and DVDs, look positively cheap in comparison. The Japanese firm trades at about 0.2 times its trailing sales, versus GameStop’s nearly 2 times valuation as of Wednesday.