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Battle for Poland’s $19 Billion E-Commerce Market Begins For Real With Amazon Entry

U.S. giant seeks to challenge domestic leader Allegro.eu
Online sales may reach 50% of total retail in 7 years: InPost

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By Konrad Krasuski

January 27, 2021 at 11:08 AM UTC

Updated on

January 27, 2021 at 3:28 PM UTC

This article is for subscribers only.

A battle for Poland’s online shoppers is heating up with Amazon Inc. announcing plans to enter the booming $19 billion market.

Shares in the east European nation’s e-commerce leader and Warsaw’s biggest listed stock, Allegro.eu SA, slumped the most in a month after the U.S. giant announced on Wednesday that sellers can register for its new Polish website that will go live soon.