Dyson Seeks $246 Million From EU Over Vacuum Labeling Claim

  • British company says it was ‘disadvantaged’ by lost sales
  • Founder Dyson, who backed Brexit, says product more efficient
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Dyson Ltd. is seeking 180 million pounds ($246 million) from the European Commission, saying it lost profits because the bloc required the company to comply with an outdated energy labeling system for vacuum cleaners.

The company in 2018 won a long-running fight to overturn EU rules it blamed for creating “misleading” energy labeling of products. Soon after, the company filed a new case seeking compensation at the EU General Court, the bloc’s second-highest court.