Cartier’s New Tank Cintrée Is an Homage 100 Years in the Making

Originally published by Jack Forster on Hodinkee.

Earlier this month, Cartier quietly announced a new watch. Well, not exactly new, and definitely not “announced.” Pictures of a new Cartier Tank Cintrée Limited Edition, in celebration of the 100th birthday of the watch, began circulating among the tight-knit circle of serious Cartier collectors on Instagram. Despite the fact that Cartier had chosen to launch one of the most irresistible Tanks in recent memory by simply delivering it to clients and letting the Internet do the rest, the watch became an overnight celebrity.