Billionaire Bollore Changes Tack With Latest Spanish Media Push

Friendly Prisa stakebuilding is unusual for corporate raider
Investor’s company is still piecing together a media empire

Vincent Bollore
Photographer: Marlene Awaad/Bloomberg

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By Helene Fouquet and Rodrigo Orihuela

January 25, 2021 at 4:59 PM UTC

This article is for subscribers only.

French billionaire Vincent Bollore has taken an uncharacteristically friendly approach to build a stake in Spain’s leading publisher and reinvigorate his plans to create a regional media powerhouse.

Bollore’s company Vivendi SA said Monday it has amassed 9.9% of Prisa, the owner of Spain’s national paper of record El Pais, after building a stake in French magazine, news and retail group Lagardere SCA.