Bernie Sanders’s Meme-Worthy Inauguration Coat Is Selling Out

The indelible image of Bernie Sanders bundled up in a jacket and mittens at the U.S. presidential inauguration didn’t just spawn memes around the world -- it also led to a massive spike in sales.

Burton Snowboards, the Vermont outerwear company that made the coat the senator wore at Joe Biden’s inauguration, said its website has been inundated with visitors in the past few days. Sales of the Edgecomb down jacket on Wednesday were more than double that of the previous 17 days combined, and the specific color worn by Sanders has sold out.