Mercedes Joins Tesla, VW in Race to Sell Small Electric Cars
- Daimler unit’s EQA model to hit European showrooms this spring
- Generating profits from small EVs poses challenge for industry
Mercedes-Benz is taking on one of the most complex industry challenges with the rollout of its battery-powered EQA: selling small electric cars without a big profit squeeze.
The brand’s first fully electric compact model will hit European showrooms this spring, flanking the mid-size EQC sport-utility vehicle and the EQV van, the Daimler AG unit said Wednesday. Prices in Germany start at 47,541 euros ($57,734) and the vehicle offers 486 kilometers (302 miles) of range.