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Mercedes Joins Tesla, VW in Race to Sell Small Electric Cars

  • Daimler unit’s EQA model to hit European showrooms this spring
  • Generating profits from small EVs poses challenge for industry
The EQA is based on technology from an existing combustion-engine car.
The EQA is based on technology from an existing combustion-engine car.Photographer: Stefan Wermuth/Bloomberg
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Mercedes-Benz is taking on one of the most complex industry challenges with the rollout of its battery-powered EQA: selling small electric cars without a big profit squeeze.

The brand’s first fully electric compact model will hit European showrooms this spring, flanking the mid-size EQC sport-utility vehicle and the EQV van, the Daimler AG unit said Wednesday. Prices in Germany start at 47,541 euros ($57,734) and the vehicle offers 486 kilometers (302 miles) of range.