Google Questionnaires Target Data-Use, Collection, EU Says
- Regulators say probe includes digital advertising, ad tech
- Move comes as global regulators step up scrutiny of data
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The European Union confirmed sending out questionnaires to industry players as part of its probe into Google’s data-collection and advertising practices.
The move comes “in the context of the commission investigation of the way in which Google collects and uses data,” according to an emailed statement from the European Commission, the EU’s antitrust arm. “This investigation covers all services of Google, including digital advertising and the ad tech chain.”