Skip to content
Subscriber Only

Tesla Faces Bumpier Ride Breaking Into India After China Success

  • Musk indicated Tesla in talks over showrooms, maybe a factory
  • But even its most affordable model is beyond bulk of Indians
Video player cover image
Tesla Faces Bumpy Ride Breaking Into India Market

Elon Musk all but confirmed Tesla Inc. will enter India last week, sparking jubilation among fans, some of whom have had electric cars on order for years. But it may prove the company’s hardest market to crack yet.

The world’s richest man on Jan. 13 tweeted “as promised” in response to a report on a Tesla-focused blog that the automaker was in talks with several Indian states to open an office, showrooms, a research and development center -- and possibly a factory.