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Google Back in EU Crosshairs as Regulators Probe Ad Tech Moves

  • EU sends questionnaire to publishers and ad tech companies
  • Officials also probing how Google collects and monetizes data

Google is back in the European Union’s crosshairs, just two years after antitrust regulators wrapped up nearly a decade of investigations with $9 billion in fines.

This time around the European Commission is looking into Google’s practices in the “advertising technology value chain,” according to a questionnaire sent to publishers and ad firms seen by Bloomberg News. It says officials are homing in on how the U.S. giant interacts with advertisers, publishers, ad tech firms and rivals.