Rebranded Kia to Unveil First Full Electric Vehicle This Quarter

  • South Korean automaker plans to launch seven new EVs by 2027
  • Kia is investing $26 billion on fresh lineup through 2025
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Kia Corp., a unit of South Korea’s biggest automaker Hyundai Motor Co., will this quarter unveil the first of seven electric vehicles it plans to introduce by 2027.

Kia, which has changed the colors and font on its logo as well as dropped “Motors” from its name, plans to include electrified sedans, sport-utility vehicles and multipurpose vehicles in the new lineup, Chief Executive Officer Ho Sung Song said in an interview. The company plans to sell more than 500,000 EVs a year by 2026 and 800,000 by 2030, he said.