Fermented Food Craze Has Buyers Hunting Down the Right Bacteria

With fermented foods reaching near-cult status for the health-obsessed, consumers have started hunting for the perfect bacteria.

As a result, brand awareness -- and the marketing that comes with it -- has now made its way into the world of food cultures, according to Mauricio Graber, the chief executive of Denmark’s Chr. Hansen Holding A/S, the world’s biggest maker of probiotic cultures used in foods such as cheese.