Coca-Cola Says It Won’t Advertise During The Super Bowl

A Coca-Cola Co. Delivery As Company Expects Earnings Growth In 2020 — Photographer: Luke Sharrett/Bloomberg

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By Rick Clough and Brett Pulley

January 15, 2021 at 8:37 PM UTC

Updated on

January 15, 2021 at 9:45 PM UTC

Coca-Cola Co. said it won’t run television commercials during this year’s Super Bowl, pulling out of one of the biggest advertising events of the year.

“This difficult choice was made to ensure we are investing in the right resources during these unprecedented times,” the company said Friday in an emailed statement.