Jewelry Giant Signet Surges as Americans Shell Out for Diamonds
- Travel, dining out being replaced by tangible goods, CEO says
- Company’s sales rose during holiday season on e-commerce gains
Source: Getty Images
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Diamond stud earrings, big-ticket pendants and tennis bracelets were hot sellers this holiday season, surprising even the executives at Signet Jewelers Ltd.
With the pandemic still keeping Americans mostly confined to their homes, shoppers are spending cash normally meant for going-out on more tangible luxuries, said Gina Drosos, Signet’s chief executive officer.