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Fewer Guards, More Black Brands: Sephora's Plan to Win Back Shoppers
‘All retailers, Sephora included, have a financial incentive to get this right,’ beauty chain says
Pedestrians pass in front of a Sephora store in the Soho neighborhood of New York in August.
Photographer: Nina Westervelt/BloombergTrack the forces driving change. Sign up for the Bloomberg Equality newsletter here.
Sephora is laying out a plan to rehab its image with shoppers of color who’d alleged racial bias in stores and a lack of products that cater to their needs.