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Fewer Guards, More Black Brands: Sephora's Plan to Win Back Shoppers

‘All retailers, Sephora included, have a financial incentive to get this right,’ beauty chain says

Pedestrians pass in front of a Sephora store in the Soho neighborhood of New York in August. 

Photographer: Nina Westervelt/Bloomberg

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Sephora is laying out a plan to rehab its image with shoppers of color who’d alleged racial bias in stores and a lack of products that cater to their needs.