Living
AmEx, Citi Dangle Bevy of Perks to Antsy Premium Card Customers
- In the pandemic age, consumers reconsider $500-a-year cards
- Issuers offer new rewards, extra cash to hold onto clients
Photographer: Andrew Harrer/Bloomberg
This article is for subscribers only.
Hundreds of dollars in statement credits. Extra points for ordering takeout. Cash back on virtual personal-training sessions.
In the pandemic age, banks are getting creative in a bid to keep affluent customers. For years, these consumers flocked to premium credit cards, paying fees of around $500 a year in exchange for special access to airport lounges, extra rewards for travel and restaurant spending, and other perks. After months of being grounded, and the pandemic likely to drag on for much of 2021, many consumers are growing antsy.