The World’s Top Maker of Mini Motors Bets It Can Win Over Tesla
- Company investing $10 billion to become top EV motor supplier
- Aims to grow share by scaling production, driving down costs
Photographer: Kosuke Okahara/Bloomberg
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Nidec Corp., the world’s top supplier of motors for everything from hard drives to power plants, is betting it can make a key component for Tesla Inc.’s electric vehicles cheaper and better than anyone else, possibly including its chief executive officer, Elon Musk.
“I very much want to have a top-level discussion with Elon Musk,” Jun Seki, Nidec’s president and chief operating officer, said in an interview. Without an outside partner, Tesla won’t be able to achieve Musk’s goal of producing 20 million EVs a year by 2030, he said.