Trump Sparks a Crisis for His Business Empire Just Before Returning to It
- Tech, golf, banks reject him after he encouraged Capitol mob
- ‘He’s permanently damaging his own brand,’ one specialist says
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It’s right there in the first few pages of “Trump University Branding 101”: “The truth is, everything you say and do is important,” he wrote in the 2008 book’s foreword. “Actions matter.”
After egging on a mob that rioted inside the U.S. Capitol last week, the brand that’s at the heart of President Donald Trump’s career and fortune is in crisis. He is being shunned by some of the political donors who fuel him, the tech companies that amplify his voice, the banks handling his finances, the American golf industry that brings business to his clubs, and even the Canadian company behind his online stores.