Culture & Design
Why Climate Science Doesn’t Go Viral on YouTube
Google’s video site now makes inaccurate climate change content harder to find. But educators with factual videos still struggle to gain an audience on the topic.
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Greg Brown and Mitchell Moffit posted a video to YouTube engineered to get your clicks. They gave it an alluring title: “The Biggest Lie About Climate Change.”
What is the lie? What do they think is true? You must click to see. Like much on YouTube, clips about climate science tends to circulate more when framed this way. “It works,” says Brown. “Outside of that, we’ve had a hard time grasping people’s eyes.”