Google Ad Changes Face U.K. Review in First Shot at Big Tech
- CMA to look at Google changes to ‘sandbox’ data collection
- Google data changes had attracted complaints from publishers
Photographer: Kimhiro Hoshino/AFP/Getty Images
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U.K. regulators are investigating whether a Google privacy initiative will hurt publishers’ ability to generate revenue, in the first big post-Brexitantitrust probe.
The Competition and Markets Authority said it will review Google’s move to curb the ways in which advertising data is collected because the move could “undermine competition in digital advertising, entrenching Google’s market power.”