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Collecting

The Obscure Italian Classic Car Going Gangbusters During Covid

Only the most discerning collectors even know about Iso Grifo—let alone can afford the six-figure prices.

A 1967 Iso Grifo.

A 1967 Iso Grifo.

Photographer: Heritage Images/Hulton Archive

If you want to get a rise out of blue-chip car guys, ask them about Iso Grifo.

“Oh God—they have jumped in value over a handful of Ferraris in the last five years,” Steve Serio tells me on the phone recently, huffing as he shoveled his way through a foot of snow in his driveway in Boston. “You’d spend more for a great Grifo than you would a Ferrari 330 GTC, and really they’re on parity with [Ferrari] Daytonas now.”