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Universal Music Plans Africa Expansion to Tap Streaming Growth

  • World’s biggest music company appoints new regional head
  • Universal also looking to sign up and promote local artists
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Photographer: Chris Ratcliffe/Bloomberg

Universal Music Group Inc. is bolstering its presence in Africa, where streaming and other forms of music distribution are relatively under developed.

The firm, majority owned by Vivendi SA, plans to build up operations in countries including Nigeria, Ghana and Kenya in 2021, according to the company’s newly appointed regional chief executive officer, Sipho Dlamini. Universal also has an office in Ivory Coast to oversee French-speaking countries, alongside a base in Morocco for the northern nations.