Why Didn’t We Grab This Snoopy Watch When We Had the Chance?

Originally published by James Stacey on Hodinkee.

I'd wager that most of us have a box shelf somewhere in our homes: a sad, shadowy place where we squirrel away the bland grey cubes, mismatched paper sleeves, and anonymous wooden coffins that once housed our watches. And while collectors usually endeavor to keep these ancillary accessories (box and papers, bro!), isn't it extra nice when the packaging not only matches the tone of the watch but is also fun all on its own? George Bamford thinks so.

Building on proven demand for Snoopy-themed watches from Timex and Omega, the irrepressible Bamford has created the Peanuts x Bamford London GMT, a collaboration between with Highsnobiety and Colette. It arrives in connection with a documentary called Colette Mon Amour, which commemorates the closing of the famed Parisian boutique, and is part of a collection of clothing and accessories launched alongside the documentary.