Hyperdrive
GM to Tout Electrification Drive, Plug-In Pickup at CES
- Shares of carmaker spike 4.8% on news of its expo blitz
- Speech by CEO Barra is latest move to showcase EV credentials
Mary Barra unveiled plans to spur electrification last month by boosting GM’s spending on EVs 35% to $27 billion.
Photographer: SeongJoon Cho/BloombergThis article is for subscribers only.
General Motors Co. Chief Executive Officer Mary Barra plans to provide a peek of upcoming electric vehicles at CES next month and bolster the automaker’s credentials as a rising power in EVs, according to people familiar with the matter.
Barra will give the opening keynote address on Jan. 12 for the all-digital expo, formerly known as the Consumer Electronics Show. She plans to explain how electrification is a necessary step to address environmental and societal change -- and how GM is ready to play a central role, said the people, who asked not to be named.