Facebook’s Small Advertisers Say They’re Hurt by AI Lockouts
- Marketers find ads still running after losing account access
- Social network’s automated tools ‘not perfect,’ company says
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Small advertisers that rely on Facebook to spread marketing messages are up in arms over the social network’s automated ad systems, complaining that inflexible account blocking tools and a lack of customer assistance are hurting business.
One digital marketer, Chris Raines, was setting up an advertising campaign on Facebook last week when his account abruptly stopped working. Raines uses his account to manage ads for clients’ Facebook Pages. Without it, he couldn’t do his job.