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Aphria, Tilray Deal Is a Bet on Euro Pot: Cannabis Weekly

  • Tilray CEO sees more European countries legalizing soon
  • Too many Canadian companies are ‘chasing the same puck’
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Photographer: Patricia de Melo Moreira/AFP/Getty Images

At first glance, Tilray’s deal with Aphria might look like a bid to create a Canadian heavyweight, or a move to gain a better foothold in the U.S.

But as the Italians say, “dietrologia” -- the surface explanation is never the real one. Much of the logic, it turns out, is rooted in Europe.