Google’s ‘Star Wars’ Facebook Pact Is Latest Antitrust Target
- Deal, signed at highest level, manipulated ad auctions: suit
- Facebook backed off competing with Google, Texas AG alleges
This article is for subscribers only.
It reads like a grand conspiracy of the nerds.
At the center of the latest antitrust lawsuit against Google is a bold claim: The company colluded with arch rival Facebook Inc. in an illegal deal to manipulate auctions for online advertising, an industry the two dominate. Google named the secret pact after a Star Wars character.