Adidas Starts Reebok Review, to Say by March Whether to Exit
- CEO Rorsted has attempted to turn around the ailing brand
- Underperforming unit regained profitability in early 2019
Adidas acquired Reebok in 2006 and returned the division to profitability and growth.
Photographer: Albert Urso/Getty Images
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Adidas AG has begun a review of whether to sell its underperforming Reebok brand, part of the development of the German sportswear maker’s new five-year strategy.
Adidas said Monday it will announce a decision on March 10, when it presents its new plan.