WPP CEO Reaches Beyond Ads to Build Giant E-Commerce Factory
- CEO looking for deals that give company more of an edge online
- Focus to now has been slimming down the London-based group
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WPP Plc Chief Executive Officer Mark Read is trying to revive the world’s biggest advertising group by rivaling some of the fastest growing e-commerce companies.
The London-based agency network is focusing on designing online sales platforms, apps and customer membership programs for brands, jostling with companies beyond adland like THG Holdings Plc, Accenture Plc and even International Business Machines Corp. for a slice of the booming digital economy.