Nestle Pushes Into China Faux-Meat Market to Spur Sales
- Swiss company is latest to tap biggest pork-consuming nation
- China push comes as Nestle has faced weakness in the region
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Nestle SA is jumping into the fake-meat business in China, seeking to revive weakening sales there by grabbing market share in the world’s biggest pork-consuming nation.
The Swiss company Wednesday introduced a range of plant-based meat alternatives in China under its Harvest Gourmet brand. Six options including kung pao chicken and braised meatballs will be available later this month on Alibaba Group Holding Ltd.’s Tmall online platform and in its Hema supermarket chain in Beijing and Shanghai, before being rolled out more broadly.