Danone Creates New Yogurt Brand Using Ugly, Rejected Fruit
- Yogurt maker partners with food-waste firm for Good Save brand
- Rescued lemons make up key ingredient for the first flavor
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The world’s largest yogurt maker is betting waste-conscious consumers will try snacks made with misfit produce.
Danone SA’s Two Good line of dairy snacks is adding Good Save, a new yogurt brand that uses surplus produce or rejected fruit deemed too ugly for store shelves, the Paris-based company said Wednesday in a statement. Rescued lemons are the key ingredient for the first flavor, and another variety will begin selling in the second half of 2021.