Screentime

Niche Sports Streaming Service Expands While Giants Retrench

FloSports adds world-championship cycling to its portfolio
Streamer specializes in sports that go uncovered by ESPN, Fox

Riders wait at the start line prior to the 10th stage of the Giro d’Italia 2020 cycling race, a 177-kilometer route between Lanciano and Tortoreto, on Oct. 13, 2020. (Photo by Luca Bettini/AFP via Getty Images)

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Brandon Kochkodin

December 8, 2020 at 5:00 PM UTC

FloSports Inc., an Austin, Texas-based sports-streaming company, announced Tuesday that it acquired the North American online rights for cycling events held by the Union Cycliste Internationale, the governing body of the sport.

UCI events include world-famous road-cycling races such as the Giro d’Italia, as well as events like BMX and mountain-biking championships. FloSports already had Canadian rights to the Tour de France, the world’s premier cycling event, which isn’t part of UCI.