Caesars to Rebrand Harrah’s New Orleans in $325 Million Makeover
- Downtown property will get new 340-room luxury hotel tower
- Casino struggled after opening without rooms in 1999
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Caesars Entertainment Inc. plans to rebrand its Harrah’s casino in New Orleans with its namesake Caesars brand, an indication of where the company is heading since its recent merger with Eldorado Resorts Inc.
The casino operator will spend $325 million on the property, including building a new 340-room hotel tower in the front and additional restaurant and entertainment options inside, Caesars said in a statement Tuesday.