WarnerMedia’s HBO Max Gambit Overcame Internal Doubts at AT&T
- Company ‘laid down the gauntlet,’ producer Jason Blum says
- Theater chains still hope to hammer out a compromise
Photographer: Presley Ann/Getty Images
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During daily conversations with his deputies over the past couple months, WarnerMedia boss Jason Kilar drew up a plan to use the pandemic to his advantage.
Rather than wait for theaters to reopen worldwide before releasing the company’s biggest blockbusters, he would put them on HBO Max at the same time they hit the big screen.