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Google Set to Win EU Approval for Fitbit Takeover Next Week

  • EU approval would follow review by national regulators
  • Company has offered concessions to allay antitrust concerns
Inside The Wearable Expo
Photographer: Kiyoshi Ota/Bloomberg
Updated on

Google is set to win conditional European Union approval for its $2.1 billion takeover of health tracker Fitbit Inc. this month, people familiar with the discussions said.

The deal could be approved as soon as next week after national competition authorities give their opinion, said the people who asked not to be named because the procedure isn’t public. The EU usually consults the so-called advisory committee on mergers days before it issues approval.