Celeste Barber, Australia’s Comic Relief

As Australia’s federal and state governments cobbled together a relief package following blazes that destroyed an area the size of New York state, Barber promoted her fundraising appeal on social media. On Instagram, where she has more than 7 million followers, she’s best known for reenacting posts in a split-screen style that contrasts the elegance of celebrities and influencers with her own awkwardness: Kendall Jenner calmly and coolly navigating her way down a rocky hill vs. Barber’s eye-popping, panicked plummet; singer Dua Lipa posing in a one-piece bathing suit on an exercise bike vs. Barber plopped down on a road bike that’s missing a back wheel.

Barber’s fame helped buoy donations to support fire services in the southeastern state of New South Wales, where much of the devastation occurred, as monthslong fires razed thousands of homes and killed dozens of people as well as an estimated 1 billion animals. On Jan. 14, as donations were rolling in, Barber commented on an Instagram post that she was “feeling the love.” To properly capture her joy, she and her husband re-created a viral video of a supermodel dancing poolside with an Italian millionaire.